Before You Write A Word: What You Need To Know About Your Audience And Yourself


The “Whoa!” Factor: Craft A Powerful, Unforgettable Lead, Every Time


Hold The Wire! A Better Way to Use Wire Copy


How Old Was That California Man? Why Ages And Addresses Don’t Belong In Most Stories


Right Here, Right Now: Using Present Tense? MEAN IT!


Words And Pictures: Smart Video Strategies


Sound Bites... With Real Bite! A Passionate Guide To The Use Of Sound


Dealing With Graphics: Or, “What’s That Thing Doing Over My Shoulder??”


Conversational, Not Casual: Why Slang and Street Talk Cheat Your Viewers


The New Rules: Turning “Who, What, Where, When, Why, How” On Its Head